Today, Adobe Dreamweaver is perhaps the most popular application to consistently provide easier and somewhat intuitive means for creating custom page layouts and designs. Unfortunately, for the occasional or ‘sporadic’ user,  Adobe Dreamweaver requires a subscription fee, which may work well for a business that can justify the monthly or yearly fees. 

However, this model may not work well for most independent creators. A one-time fee is more in line with the expectations and affordability of most individuals that work independently. I personally, eventually settled for an affordable app developed by a company located in Bath, UK, called FreewayPro. 

I don’t believe it was a very popular app, however, it seemed to do the trick for someone who didn’t really understand simple things like SEO, embedding video, uploading html files to a server, plus all those other hardly ever mentioned related tasks. Whilst designing your web pages in the usual way, FreewayPro would automatically write the code in the background for you. 

Through using FreewayPro it was relatively easy to pick-up on the various requirements for setting up a html website and some basic SEO requirements, such as header tags, meta descriptions, titles and keywords.