The beginning of your storytelling can occur in multiple forms, from just a simple social media post to an engaging video.
However, in many ways you can also think of branding as a dynamic form of storytelling. Where a business may be constantly evolving, whilst also aligning and shaping the perceptions of its audience.
Using images and content that are relatable, aspirational and inspiring, help manifest a tone of voice that resonate with a specific group of individuals and leaves an emotional context.
A less abstract use of storytelling is how professional creative copywriters often deliver their work through planning and conceptualisation.
The strategies and thinking that goes behind a story can vary in a many different ways.
You will often hear, for example, marketers talking about “The Hero’s Journey,” or paint a picture – a scenario of how something may transpire into the future.
Multimedia / Video
The Basics of User Experience Design by Interaction Design Foundation
“Whether you’re looking to embark on a new career in the field of UX design, are trying to boost your current skill-set, or are simply interested in learning more about the topic, then this short ebook is the perfect place to start your journey!”
StoryChief allow users to design and market a complete but dynamic picture of their business and its offerings without the need for jumping from 1 tool to another.
By using the StoryChief platform, you’ll be eliminating the number of different tools normally required to optimise your effectiveness and presence on the digital marketing arena .
In fact, with this all-in-one tool, you can schedule and collaborate with team members on a number of campaigns on the fly. And then, with 1 click, you can publish blog and social media posts to multiple channels with confidence and little effort.
As well as trigger employees and ambassadors to take action too. Share your content on multiple channels including;
Connect with the popular channels below:
The Press Rooms
Optimise your story for search engines...
...well, people really...
Anyway, if you are already aware of the importance of SEO, then you’ll also want to ensure that your content is written in a way that the search engines can readily read and work out what your content is about.
StoryChief helps you do this through a familiar method and its easy to use interface.
Besides its team collaboration capabilities. What I am really liking about StoryChief, is how you can start a project from absolute scratch, and the platform will take care of most, if not all of your content marketing and distribution needs from a single place.
Disclosure: Please bear in mind that some of the links on this site may be sponsored links and if you make a purchase I may earn a commission. Please also keep in mind that the companies and the products I mention are ones that I use myself, or have tried. And are mentioned for their quality or usefulness I have experienced myself