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How to Start a Low-Risk Photography Business Today​

So, you are thinking of making your portfolio available on the internet for sharing and selling your artwork in a secure e-commerce-ready environment. Here is how to start the easy way…


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Register business name

Start a Low-Risk Photography Business Today


Low-risk photography business

As someone that spends a lot of time building content and website pages I have long come to realize that today, building a website is lot easier to accomplish on your own than ever before.

This is not just because of the ease of building a website blog, but because there are so many platforms and options available.

The content management system, WordPress is perhaps the most popular and flexible platform for both beginners and advanced users alike. You can build a custom WordPress website right down to the finest detail, and to look exactly as you imagined, or previously designed. And all with very little, to no, coding skills required.

Additionally, what I have also discovered about managing an image oriented website, is that managing images efficiently can be a real chore, especially during those hectic, or “being in the zone,” moments when files tend to go astray, or naming conventions are ignored.

And then there is the question of storage and secure sharing. You definitely need a decent amount of storage space for your photos, especially if you work with large RAW files.

Now,  here’s the good news. If like many creative photographers and photo artists, you long for a quick, simple, but solid solutions for preparing and showcasing your artwork, right through to receiving payments from happy customers and clients,

First, What will you name your photography Business?

Many photographers use their actual name for their business, however this is not a compulsory requirement. Especially as you may find that there are existing businesses already using your name or something very similar.

Now, assuming you have registered your business as a company through your local .gov or equivalent. Your next step will be to focus on building a website. For this you will need to register a domain name, normally the same as your business name.

For the absolute beginner, your domain name is simply the www.address people will use to access your website. Once you have registered your domain name you will be able to assign (or map) it to your website hosting account.

get dedicated website hosting for your photography business projects

As a photography business, you will most definitely need to ensure that your website has sufficient storage and secure sharing configured. So go for a photography dedicated website building service, like the all-in-one service here: Start Building A Photo Website Today.

Now, the following is an itinerary of quick tips to help prepare you for the different stages you will go through towards building your low-risk photography business.


Registering your Business…

You will need to come up with a business name and have it registered at your countries .gov or equivalent

Read More ⟶

Registering your Domain Name…

Register your domain name and start building the perfect website and e-commerce platform for your audience

Read More ⟶

managing photos & Storage

There’s nothing worse than browsing photos on a slow and sluggish website, which is why it is important that you choose a suitable hosting service, preferably one that is dedicated to providing services for your type of business.

Read more ⟶

If you are concerned with handling packages and deliveries to you customers. Don’t worry, our recommended services will handle your customer fulfilment

Find Out More ⟶

Content & Mail Marketing

Add a blog or other pages to your store. In this way you can continuously provide updates and news about your business.

This may help with building customer trust and loyalty

Theme Example ⟶

Billing and Payments

Shopify supports an array of different software that will allow you to add and extend the functionality of your site

Read More ⟶

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What is difference between registering your business and registering your business domain name?

Registering Your Business

Once you have decided on a business name, register your business with your Countries equivalent of Companies House UK, typically this will be a website with the .gov top level domain.

Do not confuse registering your company, with registering a domain name (I have know this to happen in the past). These are 2 completely different things;

1. Register your Business refers to the registration of your actual business as a Limited Company, or Sole Proprietor

2. Register you domain name  refers to registering your website address e.g.

Registering Your Domain Name

Most hosting services include registering your domain as part of the process of starting a website hosting account.

However, for securing your domain name ahead of time, hover provides a very useful service that allows users to manage and configure a number of domain names from a a single dashboard.



Building Your Website for your
photography business


  • Build Community
  • Build Subscriber List
  • Set for Receiving Payments
  • Share files from anywhere
  • Showcase and Sell Photos
  • Share files from anywhere
  • Unlimited Storage
  • Manage RAW files

Save time and money plus learn new skills; rather than cobbling a number of different services and components together yourself, the all-in-one approach to website building, provides users with a simple way to build customized and  full functioning websites from a single place.

With no data cap and industry-leading security, Smug Mug gives you access to your files from anywhere with true end-to-end management for your RAW files.

From your store you’ll be able to sell prints, provide downloads and create products that incorporate your photos like a pro. And all without having to implement any coding yourself.


Turnkey Billing and Payments

Another reason for choosing  Smug Mug as a noteworthy software is their turnkey billing and payment feature. An essential component for your store to handle customer transactions. 



Marketing a professional
photography business

Now, this is the part which you may find to be the most complicated, especially if you do not already have an audience following or mailing list.

With your own mailing list you can reach-out to your audience at will. This is the ideal situation for any business.

However, starting from scratch and just to get things rolling, you may need to have several bouts of paid adverting in order to reach potential customers in the first place.

Unfortunately, but expected you will always have competition for website visitors, so getting your business under the radar of potential customer will be a very important aspect of running your photography business.

It’s in the List…

You may well have heard marketers saying that;
“The money is in the list.”

What is usually meant by this, is that your existing list of customers or subscribers are most likely to spend with you. Especially as they have already shown an active interest in what your business has to offer.

This is why email marketing is considered one on the most essential strategies for most business. It allows you access to your own personal audience. 

Whereas, advertising can be very expensive and still yield unsatisfactory results.


Email Marketing for Creators

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Back to Step One

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Build an E-commerce Website

For a low-risk and affordable photography dedicated website solution Smug Mug have been providing solutions for the photography niche since 2002.

With no data cap and industry-leading security. Smug Mug gives you access from anywhere with it’s true end-to-end management for your RAW files.

Read on

Marketing for Creative Business

TWITTER ConvertKit Commerce launch

Content & Mail Marketing

Marketing you website is the part of the process which you may find to be the most complicated, especially if you do not already have an audience following or mailing list. However, to start building your own audience from scratch you may need to fist invest in advertising, which can be fairly expensive…

Read on

Software for Photography Business


Managing Your Photo and Storage

What better way to manage all the photos on your computer than with an intelligent assistant.

With AI powered photo management software you can find exactly what you are searching for, right through to the identity of your photography subjects.

Try Excire Free


Editing Your Photos

Finish your photos in less time with cutting-edge AI powered photo editing software. Luminar by Skylum software is a favorite photo editing solution here at

With Luminar, you get satisfying results faster in a clutter-free environment…

Try Luminar Free


How to deploy customer care software?

To deploy customer care software, you can follow these steps:

  1. Sign up for a Freshdesk account on their website.
  2. Select the plan that suits your needs.
  3. Configure your support setup by setting up your support channels, such as email or social media accounts, within the Freshdesk platform.
  4. Explore the documentation and support provided by Freshdesk to help you get started.
  5. Customize your support system by creating a knowledge base and integrating custom widgets to enhance self-service for your customers.
  6. If needed, integrate your Freshdesk portal with custom apps from the Freshdesk Marketplace to address specific business needs.
  7. Ensure you have a stable internet connection and a web browser to access and use Freshdesk effectively.

I hope this helps! Let me know if you have any other questions

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