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SoftwareFolder’s Short Form Creators Handbook | Specs
At creators@SoftwareFolder, creativity is universal—but building a sustainable creator business demands structure, standards, and clear technical decisions.
This Short Form Creators Handbook is designed as your always-on reference desk: a practical hub of specifications, tables, and tools you can use while planning content, shipping campaigns, or studying the wider creator economy.
Whether you’re launching a side hustle, optimising a content pipeline, or refining user experiences, the handbook gives you quick-access answers: file formats, image sizes, device breakpoints, schema tools, and learning resources that remove guesswork from your day-to-day work.
Your always-on specs and standards hub
Instead of digging through scattered blog posts or old bookmarks, use this hub for quick access to our curated tables and specifications as you design, publish, and iterate.
Table of Contents
📌 Specifications Table of Contents
Digital File Formats →
A comprehensive table of commonly used digital file formats, categorized by type, with their extensions, full names, and primary uses:
Web Image Dimensions →
Standard website and blog image dimensions
Social Media Dimensions →
A detailed table of standard social media image dimensions. Especially helpful for design, social media, web development, and digital marketing:
Standard Print Dimensions →
A detailed table of standard image dimensions and resolution for print.
Schema Markup →
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Digital File Formats
A comprehensive table of commonly used digital file formats, categorized by type, with their extensions, full names, and primary uses:
| Category | Extension | Full Name | Primary Use |
|---|---|---|---|
| Document | .doc, .docx | Microsoft Word Document | Word processing, reports, letters |
.pdf | Portable Document Format | Fixed-layout documents, sharing and printing | |
.txt | Plain Text File | Simple text storage without formatting | |
.rtf | Rich Text Format | Text with basic formatting | |
.odt | OpenDocument Text | Open-source word processing (LibreOffice, OpenOffice) | |
| Spreadsheet | .xls, .xlsx | Microsoft Excel Spreadsheet | Data analysis, accounting, tables |
.csv | Comma-Separated Values | Simple tabular data, databases, import/export | |
.ods | OpenDocument Spreadsheet | Open-source spreadsheets | |
| Presentation | .ppt, .pptx | Microsoft PowerPoint | Slideshows, presentations |
.odp | OpenDocument Presentation | Open-source presentation format | |
| Image | .jpg, .jpeg | Joint Photographic Experts Group | Compressed photos, web and digital images |
.png | Portable Network Graphics | Lossless images, web graphics with transparency | |
.gif | Graphics Interchange Format | Animated graphics, low-color images | |
.bmp | Bitmap | Uncompressed raster images | |
.tif, .tiff | Tagged Image File Format | High-quality image storage, printing | |
.svg | Scalable Vector Graphics | Vector images, logos, web design | |
.webp | Web Picture Format | Web-optimized images with compression | |
| Audio | .mp3 | MPEG Audio Layer III | Compressed audio, music playback |
.wav | Waveform Audio File | Uncompressed audio, professional recording | |
.aac | Advanced Audio Coding | High-quality compressed audio (iTunes, streaming) | |
.flac | Free Lossless Audio Codec | Lossless compressed audio | |
.ogg | Ogg Vorbis | Open-source compressed audio | |
| Video | .mp4 | MPEG-4 Video | Common video format for streaming and sharing |
.mov | Apple QuickTime Movie | Apple-compatible video format | |
.avi | Audio Video Interleave | Legacy video format (Windows-based) | |
.mkv | Matroska Video File | High-quality video with subtitles/tracks | |
.wmv | Windows Media Video | Microsoft video format | |
.webm | Web Media File | Web-friendly open video format | |
| Compressed | .zip | ZIP Archive | Compressed folders/files for easier sharing |
.rar | RAR Archive | Compressed archive (requires special software) | |
.7z | 7-Zip Archive | High-compression archive format | |
| Executable | .exe | Executable File | Windows applications |
.app | macOS Application Package | macOS applications | |
.bat | Batch File | Windows script automation | |
.sh | Shell Script | Unix/Linux script automation | |
| Web/Code | .html, .htm | Hypertext Markup Language | Web page structure |
.css | Cascading Style Sheets | Web page design and layout | |
.js | JavaScript | Web interactivity | |
.json | JavaScript Object Notation | Data exchange, APIs | |
.xml | eXtensible Markup Language | Data structuring and exchange | |
.php, .py, .rb | PHP, Python, Ruby | Server-side scripts and application logic | |
| Design/CAD | .psd | Photoshop Document | Layered image files for graphic design |
.ai | Adobe Illustrator File | Vector graphic design | |
.indd | Adobe InDesign Document | Print and layout design | |
.sketch | Sketch File | UI/UX and app design | |
.fig | Figma Design File | Collaborative interface design | |
.dwg | AutoCAD Drawing File | CAD drawing files for engineering and architecture |
Digital Image File Formats
Web & Blog Image Dimensions
| Use Case | Dimensions (px) | Aspect Ratio | Notes |
|---|---|---|---|
| Website Hero Image | 1920 × 1080 | 16:9 | Full-width header or banner |
| Blog Post Image | 1200 × 675 | 16:9 | Works well for social sharing |
| Website Logo | 250 × 100 (typical) | Varies | Transparent background recommended |
| Favicon | 16 × 16, 32 × 32 | 1:1 | Small icon shown in browser tabs |
| Thumbnail Image | 150 × 150 or 300 × 300 | 1:1 | Used in previews, widgets, etc. |
Social Media Dimensions
Social Media Image Sizes (2024 Standard)
A detailed table of standard image dimensions categorized by platform, use case, resolution, and aspect ratio. This can be especially helpful for design, social media, web development, and digital marketing:
| Platform | Use Case | Dimensions (px) | Aspect Ratio | Notes | – |
|---|---|---|---|---|---|
| Profile Picture | 320 × 320 | 1:1 | Displays as a circle | ||
| Post (Square) | 1080 × 1080 | 1:1 | Most common format | ||
| Post (Portrait) | 1080 × 1350 | 4:5 | Taller images get more screen space | ||
| Post (Landscape) | 1080 × 566 | 1.91:1 | Use for wide visuals | ||
| Stories / Reels | 1080 × 1920 | 9:16 | Full screen vertical | ||
| Profile Picture | 170 × 170 (min) | 1:1 | Circular display on page | ||
| Cover Photo (Desktop) | 820 × 312 | ~2.63:1 | Keep text/images within safe zone | ||
| Shared Image | 1200 × 630 | 1.91:1 | Works well for links/posts | ||
| Event Cover Photo | 1920 × 1005 | ~1.91:1 | High resolution recommended | ||
| Twitter/X | Profile Picture | 400 × 400 | 1:1 | Displays as a circle | |
| Header Image | 1500 × 500 | 3:1 | Be mindful of center cropping | ||
| In-Feed Image | 1600 × 900 | 16:9 | Optimal preview format | ||
| Profile Picture | 400 × 400 | 1:1 | Minimum size | ||
| Background Photo | 1584 × 396 | 4:1 | Banner for personal pages | ||
| Post Image | 1200 × 627 | 1.91:1 | Shared image or article preview | ||
| Company Banner | 1128 × 191 | ~5.9:1 | For business pages | ||
| TikTok | Profile Picture | 200 × 200 | 1:1 | Round crop | |
| Video Format | 1080 × 1920 | 9:16 | Vertical only | ||
| YouTube | Channel Profile | 800 × 800 | 1:1 | Circular display | |
| Channel Banner | 2560 × 1440 | Varies | Safe area: 1546 × 423 px | ||
| Video Thumbnail | 1280 × 720 | 16:9 | Use high-contrast visuals |
General Purpose Image Sizes
| Use Case | Dimensions (px) | Aspect Ratio | Notes |
|---|---|---|---|
| Email Header Image | 600 × 200–400 | Varies | Keep under 1 MB; 600 px width is standard |
| App Icon (iOS/Android) | 1024 × 1024 | 1:1 | Transparent background preferred |
| UI/UX Screenshots | 1280 × 720 or 1920 × 1080 | 16:9 | Standard screen recording formats |
| Wallpaper (Desktop) | 1920 × 1080 | 16:9 | Common screen resolution |
| Wallpaper (Mobile) | 1080 × 1920 | 9:16 | Vertical layout |
Standard Print Dimensions
Standard Print Sizes (300 DPI)
| Print Size (inches) | Resolution (px @ 300DPI) | Use Case |
|---|---|---|
| 4 × 6 | 1200 × 1800 | Standard photo print |
| 5 × 7 | 1500 × 2100 | Framed photo cards |
| 8 × 10 | 2400 × 3000 | Portraits, prints |
| A4 (8.3 × 11.7) | 2480 × 3508 | Flyers, documents |
| A3 (11.7 × 16.5) | 3508 × 4961 | Posters, presentations |
| Poster (24 × 36) | 7200 × 10800 | Large print advertising |
Breakpoints
Responsive Web Design Breakpoints Table
| Device Type | Screen Size Range | Common Breakpoints (px) | Notes / Examples |
| Extra Small (XS) | < 576px | max-width: 575.98px | Mobile devices (portrait) – e.g. iPhone SE, Galaxy Fold |
| Small (SM) | 576px – 767.98px | min-width: 576px | Mobile devices (landscape), small phones |
| Medium (MD) | 768px – 991.98px | min-width: 768px | Tablets – e.g. iPad, Samsung Tab |
| Large (LG) | 992px – 1199.98px | min-width: 992px | Small laptops, landscape tablets |
| Extra Large (XL) | 1200px – 1399.98px | min-width: 1200px | Desktops, large screens |
| XXL / Ultra-Wide | ≥ 1400px | min-width: 1400px | Widescreen desktops, ultrawide monitors |
Schema Markup Tools
Tools to help you with your schema markup projects.
Schema.org
Rank Math (WordPress)
Google Rich Text
Google Developer
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Deep Dive
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Who is this handbook for?
Software Folder is the ultimate resource for independent creators, entrepreneurs, and business leaders looking to transform ideas into sustainable ventures.
People that create content
Graphic/Web/UI/UX Designers
• Illustrators
• Animators
• Art Directors
• Digital Artists
Entrepreneurs & Business Leaders
Startup Founders
• Remote Team Leaders
• Product Managers
• Creative Agency Owners
Marketers & E-commerce Experts
• SEO Specialists
• Social Media Managers
• Brand Strategists
• CRO Analysts
• E-commerce Managers
Developers & Tech Professionals
Web/App Developers
• Data Analysts
• DevOps Engineers
• Technical Leads
Content Creators & Educators
Whether you are an independent creator or work within an enterprise including;
• Video/Podcast Producers
• Course Creators
• Coaches
• Educators
Students & Aspiring Professionals
Studying Business, Design, Marketing, or Tech? Gain real-world skills to jumpstart your career.
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