In order to understand and monitor the progress of your online promotions, some form of tracking is essential.
It is the only way of receiving data related to where your traffic comes from, plus various other useful pieces of data, that can inform you on how best to improve your site and the experience your visitors have. For example, you can determine for which topics your audience are most responsive.
The idea of tracking website visitors for the first time can be daunting, especially if you have absolutely no idea where to start and how the whole practice works.
You may even feel that there is an air of ‘creepy-ness’ attached to the practice of tracking. However, things are not always as they seem.
To start tracking with WordPress, one of the most simplest methods is by installing the PixelYourSite plugin.
However, you will also need to access the relevant code and ids from the different promotional channels you decide to use.
Now, this doesn’t necessarily mean a crash-course, or lengthy reading-up on how to add code to your WordPress website. Especially as there are tools (and software folder) available that can help simplify the process for you.
Below are tips and guides to help you quickly locate your unique IDs and tracking code for the major advertising channels mentioned on this page. But please bear in mind that things change fast on the internet and the installation methods may be slightly different, normally easier. Hopefully.
Choose an option below:
The whole point of tracking is so that as a website owner or manager promoting your website, you can measure which of your strategies work best and where your visitors show most interest. It’s this type of data that helps you with deciding what works best for both you and your visitors.
The basic types of data you will most likely find helpful include;
• Where your traffic comes from, both in terms of location and referring website or channel.
• Conversion and goal measuring. Including purchases, subscriptions or cart visits…
• What type of devices your visitors use and which of your pages they visit…
The great thing about WordPress Plugins is that they allow you to get away with not having to learn any code. In fact, in many cases all you need is the relevant ID, and the code is written for you by the plugin.
Of course there are more extensive and technically advanced forms of tracking, such as the use of ‘heatmaps’. However, for now we will focus on the essential measuring tools and data that will help you grow almost any type of online business.
Tracking codes are pieces of code that are normally placed between the <head> and </head> section of your WordPress pages. In some cases additional shorter pieces of code can be added for measuring specific actions or goals.
Heatmaps measure how visitors interact with your website pages such as; where they click, how far they scroll, what they look at or ignore.
Analytics provide you with an overview of a number of different activity made in relation to your site.
Advertising Channel refers to the different advertising services available through both social media platforms and businesses like Google.
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Pixel Code Help
Where to find your Facebook pixel.
1. Go to your Facebook Business Page. The URL may look something like this: https://business.facebook.com/yourbusiness
2. Select the “Hamburger” icon located at the top of your screen. This will open the Shortcuts window.
3. Select Events Manager where details of your Pixel code id and linked websites will become visible.
Where to find your Google Analytics tracking code.
1. Go to your Google Analytics account.
2. Select Admin > Tracking Info > Tracking Code
3. Copy the Global Site Tag code and paste to the <head> of the pages you want to track.
In some cases you may only be required to add the tracking id. eg. UA-XXXXXXXX-X
5. Finally, paste the code in the global header of your website between the
<head> and </head> tags.
Link all the major tracking codes to your website using a single plugin.
PixelYourSite Professional tracking tool for WordPress, helps simplify managing the Facebook Pixel, Google Analytics, Google Ads Re-marketing, Pinterest Tag, Bing Tag, and virtually any other script.
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