Besides meeting the typical Search Engine Optimisation requirements. In content marketing terms, quality content often rests on the idea of trust worthy messaging and information that provides value through engagement, and on its own merit provides a usefulness. 

And if Google’s preferences are anything to go by, this also means content that is well executed, and free from spelling and grammatical errors. Which also makes sense, especially if we are all concerned with providing a good user experience.

However, seeing that the only visible cues available to the general public are normally in the form of “vanity metrics”, such as how many Likes or Followers a person or business may have. As beginners, many of us readily get stuck on the idea of chasing the numbers. Especially as this is what we tend to naturally use for quickly narrowing our decision making. 

All the same, we must remember that in reality this may often have no true bearing on whether a piece of content is accomplishing its main objectives; which is often to generate revenue, or encourage other essential conversions.

In fact, allowing yourself to be overly satisfied with having a large social media following, may only become a distraction from what you really need to focus on. 

After all, a piece of content that repeatedly generates a high number of Followers or Likes may well be considered as quality content, and for that reason alone.

What should web content do?

Primarily, your reason for producing content is to generate interest that leads to a conversion of some level. You do this by delivering a message or ‘trigger’ in the form of content that is intended to be seen by a relevant and responsive audience.

Search Engine Optimisation is of course an important part of the process of producing quality web content. Overall, you will want your content to provide a good user experience. From the initial search engine query, through to your “Thank you for your purchase” message. 

Plus thereafter…

Now depending on the type of content you produce. You may not need to manage a website of your own. There are a number of good platforms available that will allow you to edit and publish content without ever worrying about the technical aspects of managing your own website.

The more dedicated “content publishing platforms” will allow you to invite and collaborate with your team members, and publish to multiple social media channels at a time.