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Over the years, email marketing services have evolved by providing the tools and strategies that marketers use. These all-in-one solutions attempt at making the process of acquiring leads, through to making sales, as seamless and intuitive as possible.
This can be quite challenging as there are so many components and varying requirements involved. Fortunately, there are some services that have done a relatively good job at building a user friendly interface. And include the latest visual automation and other clever tools.
As for the strategies, namely, the use of landing pages and websites, you’ll find that many of the leading email marketing services have included these capabilities within their platform too.
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