What You Need to Know About


TO START creating impactful and effective communication strategies.




With the challenge to eliminate the intricate time consuming ‘pre-editing’ tasks that deter, especially creative photographers from getting bogged down with technical inconvenience. It has always been Skylum’s mission to bring autonomous editing capabilities into the hands of creative photographers and image specialist. READ ON

The practice of live internet messaging isn’t anything new. However, what is relatively new and looks bound for the future, is the integration of AI technology alongside popular messaging apps including our handpicked, across the board, selection which includes the following; READ ON


Actually, yes it is true. You can check out what we have dubbed as Sof-Wear at VISIT STORE

An overview of the process, techniques, tools, and overlapping practices of design, advertising, and marketing.

The practices of design, advertising, and marketing often overlap as they share the common goal of producing creative means of effectively communicating with a target audience. 

Design plays a crucial role in creating visually appealing and compelling assets for advertising and marketing campaigns. Whilst Advertising utilizes design principles and techniques to create impactful and persuasive advertisements. 

Meanwhile, Marketing incorporates both design and advertising as part of its communication strategy to engage and influence consumers. 

The integration of these practices helps to ensure the delivery of a cohesive and effective message across various channels and touch-points in order to achieve business objectives.

Now, let’s go into a little more depth regarding the overlapping aspects of design, advertising and marketing:


Design involves creating visual or conceptual solutions to address specific problems or goals. The process typically starts with research and understanding the target audience and objectives. 

Designers then ideate, sketch, and create visual representations of their concepts using tools like graphic design software (e.g., Adobe Creative Suite). Iterative feedback and refinement lead to the final design. 

Techniques in design include typography, color theory, layout composition, and user experience (UX) design principles.


Advertising focuses on promoting products, services, or brands to a target audience. The process often starts with market research and defining advertising goals and messaging. 

Advertisers then develop creative concepts and strategies to convey the intended message effectively. They may use techniques such as storytelling, persuasive copywriting, and visual design to create impactful advertisements. 

Advertising tools include advertising platforms (e.g., Google Ads, Facebook Ads) for targeting and distribution, as well as analytics tools to measure campaign performance.


Marketing encompasses a broader range of activities that involve promoting and selling products or services. 

It includes market research, identifying target markets, defining marketing strategies, and implementing tactics to reach and engage customers. 

Marketing techniques encompass various aspects, including branding, pricing, distribution, and communication. In terms of communication, marketing overlaps with advertising and utilizes advertising techniques to create persuasive campaigns. 

Marketing tools include customer relationship management (CRM) systems, email marketing software, social media management tools, and analytics platforms to measure marketing effectiveness.

Related content you may find useful






Software Folder Magazine Blog WordMark 600

Sof-Wear and Accessories Designed By Us

Disclosure: Please bear in mind that some of the links on this site may be sponsored links and if you make a purchase I may earn a commission. Please also keep in mind that the companies and the products I mention are ones that I use myself, or have tried. And are mentioned for their quality or usefulness I or we have experienced ourselves.


© All rights reserved | – brianjonesfrancis