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Synonyms: distribute, announce, broadcast

What is Publishing?

Traditional publishing more often refers to the production of printed material such as, books, magazines, newspapers, recordings and other commercially driven ‘content’.

Digital Publishing involves the process of making content available for public consumption. This may include; artwork, information, literature, music, software…

 

Self-Publishing

Self-Publishing & Promoting Your Book Overview.

Today, almost anyone with the impetus can affordably publish their very own book and make a handsome profit without all the complications involved in the past.

In short, you can complete all of the creative and ‘mechanical’ tasks yourself, along with  hiring the appropriate help as and when needed.

Some of the things you will need to undertake include;

– editing,
– formatting,
– layout and cover design,
– registration,
– ISBN,
– printing,
– marketing,
– distribution and even storage if you choose.

The Different Publishing Types

Fortunately, there are a number of overlapping options available to you regarding how you prepare and publish your book.

For example, whilst you may intend on just going for the digital ebook format. You can simultaneously prepare the artwork for a printed book and vice versa. You will now have the option of both printed and digital formats as well as whether your readers can download, print to order or hold stock.

Alternatively, and traditionally, printing a book involved either short-run printing (SRP) or long-run printing (LRP), where a short-run print may consist of, say, a minimum of a thousand books at a time. And a long-run print consisting of, say, a minimum of 5 thousand printed books.

Today you can print as little as 10 to 500 books at a relatively affordable cost. In fact, Print On Demand (POD) will print a book as it is ordered. And so therefore absolutely no need for inventory.

That’s it for now, so stay tuned for your next lesson. In the meanwhile check out the recommended resources below for reference and further knowledge of the book publishing industry.

Also, be sure to keep in touch with any questions or help with your graphic design and branding work.

Finding Self-Publishing Resource.

Throughout these lessons I have attempted to meet every budget, from as far as possible – a complete hands-on (DIY) approach, to hiring the necessary components or using a self-publishing service such as Amazon.

Whilst there is no complete ‘one cap fits all’ solution, as each author’s requirements may and often does differ. Fortunately, there are fairly flexible solutions that will accommodate most needs.

In this lesson, I provide the ‘go-to’ online self-publishing places to check out for your specific needs.

To begin with, I mention the two most popular solutions that will have a wide-ranging number of solutions for most authors. This is followed by a list of useful alternatives you may also find useful and should at least know about.

1. Lulu.com

Lulu gives you all of the tools you need to format your book yourself. You need to submit your book in PDF format to Lulu in order for them to be able to print your book.  If you have a PDF converter or Adobe, you can format your own book this way through this company.

2. Amazon’s Createspace.com

With CreateSpace, you will have the ability to sell your work in physical and digital formats through thousands of distribution outlets worldwide. It has a dedicated support system to help you every step of the way including; online forums, educational materials, free publishing tools and professional services. They will also store your files digitally and fulfill all of your orders. Paying you royalties and providing you with detailed sales reports.

It has a dedicated support system to help you every step of the way including; online forums, educational materials, free publishing tools and professional services. They will also store your files digitally and fulfill all of your orders. Paying you royalties and providing you with detailed sales reports.

Both of these sites print to order, which means that you do not have to order a bunch of books. They will print a book when a customer orders it and ship it out for you. You get paid a percentage of the books that you sell, which is a higher percentage than what you would get with a mainstream publisher and much more than you can get with small press publishing.  If you take the time to market your book, which you can do, you can end up making a lot more money and getting your book out to readers.

Of course, these are only two of your available options. You can find many other companies that will print your books on demand. Many of them require no upfront cost and allow you to get a percentage of the books that you buy for yourself as well.  You can purchase the books yourself to get them into bookstores as well as book fairs and exhibits for self-published writers. Just keep in mind that bookstores will only take a book that has an ISBN number, which the publishing company will help you get along with a barcode for your book.

Of course, there are now many more options available for you to choose from. You will find a comprehensive list of some of the best online services for authors in the final lesson.

That’s it for now, so stay tuned for your next lesson. In the meanwhile check out the recommended resources below for reference and further knowledge of the book publishing industry.

Also, be sure to keep in touch with any questions or help with your graphic design and branding work.