Urchin Tracking Module (UTM)
UTM Parameters are used for tracking the effectiveness of your marketing campaigns. Attached to the URL of a promoted website page, UTM data provides information for site owners to identify which campaigns performs most desirably. For example, a UTM can consist of the the following data:
UTM URL STRUCTURE:
Your website domain: https://www.software-folder.com/
Plus any other page name or route directory directory/page-name
example: https://www.software-folder.com/directory/page-name
Added UTM data:
content=, medium=, source=, and campaign name=.
example of how your url may look:
https://www.software-folder.com/directory/page-name?utm_content=blog-post&utm_medium=social-media&utm_source=facebook.com&utm_campaign=photo-artist-tools/
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