What is a UTM?
Table of Contents
UTM Parameters are used for tracking the effectiveness of your marketing campaigns. Attached to the URL of a promoted website page, UTM data provides information for site owners to identify which campaigns performs most desirably.
For example, a UTM can consist of the following data:
SOURCE:
newsletter, blog post,
MEDIUM:
email, cpc, social,
IDENTIFIER (NAME):
product name, event,
eg. summer_sale
UTM URL STRUCTURE:
(example only)
content;
blog post,
medium;
email, cpc, social,
source;
newsletter, blog post,
campaign name;
product name, summer_sale,
Your website domain: https://www.software-folder.com/
Plus any other page name or route directory directory/page-name
example: https://www.software-folder.com/directory/page-name
Added UTM data:
content=, medium=, source=, and campaign name=.
example of how your url may look:
https://www.software-folder.com/directory/page-name?utm_content=blog-post&utm_medium=social-media&utm_source=facebook.com&utm_campaign=photo-artist-tools/
List of UTM Builder
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